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Exhibition and Educational Program: DaimlerChrysler Collection at the MASP National Gallery in Sao Paulo


August 2007
 Filed under: DAIMLERCHRYSLER CORPORATE Car News | DAIMLERCHRYSLER CORPORATE Headlines
Stuttgart/Sao Paulo – "FROM BAUHAUS TO (NOW!)" – A traveling exhibition of the DaimlerChrysler Collection – will be stopping over at the Brazilian metropolis of Sao Paulo as part of its world tour. The exhibition, which will be on display at the Museum de Arte de Sao Paulo (MASP) from August 15 to October 28, 2007, includes 100 paintings, installations, sculptures, photographs and video works from the DaimlerChrysler Collection.
A unique key component of the exhibition "FROM BAUHAUS TO (NOW!)" is a comprehensive educational program for school and college students, which was developed in collaboration with the education department of the National Gallery of Sao Paulo. The aim of the program is to examine the content of the exhibition, its works and artists as part of school lessons or studies. Students will receive a 200-page book for free about the exhibition, developed by DaimlerChrysler's Art Collection department, which features 60 color illustrations. The educational program also includes a guided tour through the exhibition. In the run-up to the exhibition, around 500 museum employees, teachers, professors and art history students have been trained to provide their young audience with key information and a lot of interesting details. A shuttle service has been set up by DaimlerChrysler do Brazil to transport students from their schools to the museum.

With this offer to the schools and higher education institutions of Sao Paulo, DaimlerChrysler is making an important contribution to art education, since the school curriculum in Brazil does not offer any subjects that deal with contemporary art at a level comparable to that of European schools. This means that this educational program could be the first time that many children and young people in Sao Paulo will come into contact with 20th century art. Therefore, even before the opening of the exhibition, there has been a great deal of interest at the schools. The museum is anticipating around 12,000 students and around 60,000 other visitors during the three-month exhibition.

DaimlerChrysler's exhibition "FROM BAUHAUS TO (NOW!)" is a high-quality collection covering a range of styles and content, documenting modern and contemporary art. With 100 pieces, it also offers a comprehensive portrait of one of the most important German corporate collections. The art works of the exhibition beginning today were selected in close collaboration with the Art Museum of Sao Paulo. They were created between the 1920s and the present, and represent such artists as Andy Warhol, Willi Baumeister, Josef Albers, Oskar Schlemmer, Sylvie Fleury, John M Armleder and other young artists from South Africa, Asia and Australia.

The world tour of "FROM BAUHAUS TO (NOW!)" began in Detroit in 2003. After Johannesburg, Pretoria, Cape Town, Tokyo, Karlsruhe and Palma de Mallorca, the exhibition is now making stops on the South American continent. Afterwards, the exhibition will continue on to Madrid and Singapore.

The DaimlerChrysler Collection is domiciled in Berlin. The Collection's curator and head of the Art Collection Department is Dr. Renate Wiehager.

The DaimlerChrysler Collection, which was founded in 1977 and now includes around 1,500 pieces by roughly 400 international artists, focuses on an abstract-constructive, conceptual or minimalist image concept. The emphasis on this content originally followed the development of art in the first half of the 20th century around Stuttgart and southern Germany, later expanding to include related German, Swiss and European and international, non-expressive pictorial art. The Collection is now holding this direction and gradually adding representative pieces of new media art.

The DaimlerChrysler automotive corporation has been represented in Brazil since 1956, where it operates three production manufacturing facilities for trucks, bus chassis, components and the Mercedes-Benz C-Class Sport Coupé. In total, the company employs 13,000 people in Brazil.

More information at www.sammlung.daimlerchrysler.com

Source: DaimlerChrysler

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